Rumble stock trades under the symbol RUM on the NASDAQ. Have you ever heard of rumble.com? Rumbling the social media giants? There are a lot of social media platforms available now. As a result, if there’s a platform we don’t like, we can leave it. We’ve seen social media giants, aka Big Tech, called to the carpet with senate hearings. So what does that mean for something like Rumble? Also, Gettr and Parler?
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Rumble Introduction (No Stock Symbol)
Rumble is a conservative-leaning social media platform. So, is there a Rumble stock price yet? The answer is no. As we see censorship favoring one side of the aisle, people are looking for a platform that allows them free speech. It’s something to watch now.
The United States presidential elections are over. The counting has begun, states have been awarded, disputes have been raised, and much noise has been generated around it. How many remember this?
This is Twitter censoring the President of the United States. Now, how many of you remember this?
This tweet by the former Prime Minister of Malaysia calling for mass genocide of the French population was not only not censored but removed. Still, it was kept on display for days until the French Junior Digital Affairs Minister Cedric O warned Twitter of it being an accomplice to murder, forcing Twitter to take it down finally.
Rumble Stock Censorship
What happened here? The conservative voice was censored, while the left-leaning one wasn’t. With this going on, Rumble stock price could see a spike if there was one.
While governments across the world turned right-wing, starting from India in 2014 to the US in 2016 and the UK in 2019, the giants of social media (Twitter, Facebook, and YouTube) continue to be dominated by a left-leaning leadership.
This has led to what is claimed by right-wing conservatives as the throttling of their voices on these platforms. As is with Physics, if you compress something, it stores energy.
Beyond a point, the compression fails, and the stored energy explodes outwards. This suppression of right-wing conservative voices by social media giants has led to an explosion of up-and-coming social media apps.
These are apps that cater to right-wing conservatives and promise no restriction on their speech. We have had alternatives to all the big giants: MeWe for Facebook, Parler for Twitter, and now Rumble.com for YouTube.
What Is Rumble.com?
Rumble.com, founded in 2013 by Chris Pavlovski, is a video distribution and hosting platform. A creator uploads their videos to their website, which they then distribute to AOL, Yahoo, MSN, and YouTube.
Rumble has also launched its video platform, claiming to monetize those videos that YouTube has demonetized. There are three ways for creators to make money off Rumble.
The first and most common is the profit-sharing mechanism. The creator gives Rumble all of the rights, and in return, Rumble passes down 60% of ad revenue from third-party services and 90% of YouTube ad revenue.
One can also uprightly sell the videos to Rumble, who license them and earn up to 1000 USD for an exclusive license (only on Rumble). And up to 500 USD for a non-exclusive license.
Rumble generates revenue exclusively from ads on its platform and from ads in its videos on distributor sites, including YouTube channels. Maybe one day we’ll see a Rumble stock price.
Rumble Stock Popularity
Rumble.com had humble beginnings. The initial distribution content was harmless videos of pet antics and news content from Reuters.
It also showed videos from America’s Funniest Home videos & fact-checking sites, Snopes. However, after the US elections in 2016, it has seen a lot of traffic being driven to it by right-wing conservatives. People who visit the sides for political videos and podcasts. Some of its creators include Dan Bongino (former Secret Service agent), now an investor in the platform, conservative author Dinesh D’Souza, writer John Solomon, Rep Devin Nunes, and Pro-Trump commentators Diamond and Silk.
Mr. Dan Bongino, now an investor in Rumble.com, has moved his show to Rumble, where it will be released before it is released on YouTube.
Rumble Headquarters
It’s headquartered in Toronto, Canada, and has 12 employees. It also relies on workers from Cosmic Development. Which is an outsourcing company Pavlovski founded in North Macedonia. It’s a haven for more than 100 pro-Trump websites.
Rumble.com’s increasing popularity received a particularly large boost in the US presidential elections of 2020, where it received 60 million visitors in October 2020 as compared to 45 million in September 20201.
As a result, it’s only poised to grow as right-wing conservatives across the world decide that they’ve had enough of the censorship. And decide to migrate to these platforms.
One of the indicators of the rise of these platforms is the topping of ranking charts by Parler following Biden’s win. Parler is the alternative to Twitter, promising free speech and assuring no banning or de-platforming for those with right-leaning views.
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Is the World Ready to Rumble?
There has been an increasing rise in voices against Twitter, Facebook, and YouTube censorship policies across the Globe. A lot of claims of suppression come from countries with Right Wing governments, which include India and the UK. India, which brought in a right-wing conservative government in 2014 and reelected the same with an increased majority in 2019, has twice raised an issue with Twitter regarding their geographical integrity. Twitter has yet to respond.
The US Senate has grilled executives of Google, Facebook, and Twitter and has been served notices to appear before different government committees across the Globe. Yet they continue unabated. On 12th Nov 2020, Twitter removed the display picture of the Home Minister of India (Equivalent to the Secretary of State in the US), citing copyright violations.
This led to a huge uproar and threats of people moving to alternatives like Parler. As a result, we could see a Rumble stock price before long.
Across the world, YouTube continues to demonetize videos that are far-right, ultra-conservative, against Islam. They’ve now expanded their scope to demonetize conspiracy theories as well.
Many of these creators and their audiences have already moved to Rumble, and others will soon follow suit.
Potential for a Global Rumble?
Five billion people worldwide have access to the Internet, as per internetworldstats.com. 4.14 billion people used social media in October 2020.
34% of Americans identify themselves as conservative. The real number might be higher as those who are publicly conservative are often hounded and troubled by those on the left political spectrum.
To make an even more accurate estimation of the right-wing inclined population, let’s look at the recent elections in 2019 in the UK and India, where a conservative government came to power.
In the 2019 UK elections, there were 32 million voters, and the vote share of the conservative party was 43.6% or approx. 13.9 million votes. Similarly, from 603.7 million votes in India, the Bharatiya Janata Party had a vote share of 45% or 271.6 million votes.
Trends are similar across the globe. It is safe to assume that, on average, at least 40-45% of the population will be inclined toward the right.
From 4.14 billion users of social media across the world, this pegs a range of right-wing users at 1.65-1.8 billion users. This is the potential reach at the minimum for Rumble.com and its companion alternative social media apps.
Stock Signals & Alerts
Rumble Stock Price Value
YouTube was acquired by Google in 2006 for 1.65 billion USD in 2006. Its revenue at that time was 15 million USD per year.
In 2019, YouTube’s revenues stood at 15 billion USD. It has 2 billion logged-in users, half the global social media population.
Morgan Stanley pegged its value at 160 billion USD in 2018, Needham Analyst Laura Martin at 300 billion USD.
If we take a fair guess, Alphabet, the parent company of YouTube, is currently valued at 1.18 trillion USD. YouTube’s revenue in 2019 was 10% of Alphabet’s revenue.
It would be safe to assume YouTube’s value at 118 billion USD. With a revenue of 15 billion USD, this gives it a Price-to-sales multiple of ~8x.
Rumble.com is generating 50-60 million unique visitors every month. Applying the same 40-45% conservative user ratio, out of the 2 billion YouTube users, at least 800-900 million users can potentially migrate to Rumble.com, which will jump its revenue by 10x.
Rumble.com’s last known revenue was 106.4 million USD. This pegs the company’s valuation at a revenue of 800 million USD. Now imagine this revenue multiplying ten times. The company has the potential to be worth billions in the future.
Final Thoughts: Rumble Stock
Frustrations mount across the world’s right-wing conservative social media users as the increased censorship and clampdown, especially with a visible bias towards the right and relaxations towards the left, come into the limelight.
People can be forgiven for a lot of things. But they’re not forgiving of someone trying to suppress their freedom. In an age and time when freedom is as basic a necessity as food and water, and with alternatives emerging that provide and guarantee such freedom, the time of old tech giants is almost over. The sun is rising on the new ones.
Frequently Asked Questions
Rumble (RUM) is currently considered a Moderate Buy buy TipRanks. They have a lot of upside potential. Make sure to get up-to-date rankings and do your research before purchasing.
Investors can invest in Rumble under the stock symbol RUM on the NASDAQ.
Ryan Milnes is currently the largest shareholder of Rumble owning 48.08 million shares, which represents 12.45% of the company.
